Branding Management Using Sentiment Analysis
Dr. Tim McDonough (Cox School of Business) will lead off this session by providing an overview of how sentiment analysis has become integral to brand management. Alex Cerda (Director of Social Media SMU Marketing & Communications) will provide real examples on how sentiment analysis is used in the management of the SMU brand via social media. Toward the end of the session both Dr. McDonough and Mr. Cerda will answer questions as well as discuss the frontiers of brand management via Social Media.
- Friday, November 13, 2020
- 2:00pm - 4:00pm
- Academic Research